Genesis were lead sponsors of the V&A Hallyu! The Korean Wave exhibition running from September 2022 to June 2023. Our challenge was to create and support with content across the run of the exhibition with limited resource only having two opportunities to capture content of the exhibition: at it’s opening event and for 1 hour with curator Rosalie Kim.

Our solution was to break our hero video into several chapters and using photography to create collage style videos across alternating months to create an always on campaign increasing brand awareness and driving footfall to the museum.