Canon Europe
2020-2024
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Canon Europe require a full asset suite of video and stills to support the launch of new products across all markets. These assets feature on both canon owned channels as well as via retail partners across the enite product lifespan.
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Lead Producer and Director, Offline Editor on most projects also.
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Agency: eight&four
Lead Videographer: John Duncan
Photographer: Andrezj Majdanik
Product: RF 50mm f/1.8 STM
Year: 10/2020
For the launch of the new ‘nifty fifity’ built for Canon’s line up of their mirrorless cameras I knew the perfect story to tell. My good friend Ejiro shot only using 50mm and was relatable to the younger target audience for the ‘my first prime lens’ market. We also had to ensure a COVID compliant set in the height of the ‘second wave’.
Product: Canon EOS R100
Year: 03/2023
Working with director Dan Ruttley and DOP Dan Lobo-Pires we constructed a snappy tight 30s to be used across paid media channels in EMEA markets as well as an in depth retail defence training videos for local markets. Alongside this we created an excellent suite of lifestyle, ambient and sample photography to support across all launch content.
Product: Canon Pixma-PRO200
Year: 09/2020
Working with food and still life photographer Natasha Alipour we created a series of short case study films highlighting the various functions of the professional level printer and how as a photographer having the ability to create and sell high quality prints from home adds dimensions to her business, especially as this was shot during peak COVID.
